16/06/2020 by Thijs van Donselaar
Why bundle websites and SEO for SMBs?
With 90% of consumers using search engines to find local businesses, SEO is one of the best business drivers for small businesses. The reality is that few SMBs are willing to undertake SEO efforts themselves, and external help is often expensive. So how can digital service providers make it more easily accessible to small businesses?
Video: 360° website and SEO solution by Mono Solutions and Sunrise System
Small businesses have invested in websites, now they want SEO
SMBs understand that being online is vital (especially in the post-COVID19 era) and many already have invested in a professional website to establish their business and brand in the digital world. However, beyond having a website, SMBs also need to be visible in the search results. There is a lot of potential traffic to be gained for SMB websites, and a whopping 76% believe in the effectiveness of SEO.
So what’s holding them back?
On-site SEO (improvements on the website) has become easier with website builders (like our own!) building this into the platform. Yet, getting to the top search results requires in-depth on-site SEO and off-site SEO (actions taken outside of the website, e.g.link building, securing mentions, and guest blogging) - something that only 16% of SMBs would undertake without external help. And the main reason why? It’s too expensive for their limited digital marketing budgets.
Making SEO more accessible: a combined website and SEO offering
High-quality and high-performing SEO requires expertise - that’s a fact. And compromising on quality to drive down costs will only yield poor results. So how can you make SEO more affordable and accessible for your SMB clients?
The high cost of SEO is dependent on a few key elements:
- Using a website platform with poor technical SEO (schema.org mark up, W3C compliance, page speed, and overall performance) can be significantly expensive to optimize and to ensure that your website meets the latest SEO standards.
- As we mentioned, hiring an SEO expert to audit your website can be expensive. But a lack of familiarity with your website platform adds more cost. Not only will the SEO consultant need to spend time learning how to use the system and figuring out how to best implement on-site SEO, but a lack of familiarity can also create challenges in setting up off-site SEO.
Given these challenges, how can you make SEO more accessible for your small business clients? Well, we said it upfront - there is a great opportunity in the SMB market to bundle websites and SEO. This bundled offer will not only help small businesses see SEO as an integral part of their digital strategy - but it’ll also bring down acquisition and implementation costs. By integrating quality SEO as part of your standard website offering, you can streamline SEO as part of your content collection processes and website fulfillment. Granted you’re working on a website platform with strong technical SEO, approaching websites and SEO in a more serviced-based framework can create not only a more accessible but also more affordable solution for your small business clients.
Websites & SEO boost local search results
Interested in learning more about how websites & SEO can help boost the visibility of your SMB clients in local search results? Join the live panel (hosted by Siinda) on Thursday, June 25 at 4 pm (CET) where team members from Mono and Sunrise System will share their tips on how a bundled offer of websites and SEO can drive quality traffic to your small business clients’ websites.
As part of Bauer Media Group, Mono Solutions and Sunrise System offer a 360 website and search engine optimization solution for digital service providers to empower small businesses. Through years of partner channel and direct sales experience, we guide our partners design flexible go-to-market strategies for different industries. Learn more about our joint offer in this video.